Foto Tatiana Carvalho Pastori

Tatiana Carvalho Pastori

Over 18 years of Marketing, Communication, Innovation and Branding professional experience, with expertise in consumer behavior, business strategy, brand equity building, integrated communication planning, digital transformation and innovation ecosystems, having taken leadership roles in global leading CPG, durable goods and services companies such as: Nestle, Unilever, Reckitt Benckiser, Whirlpool and NBCUniversal.   Led consumer behavior centered innovation roadmaps and equity development of more than 30 brands in home care, household appliances and electronics, pet nutrition, entertainment and tourism categories for Brazil, Latin America, North America and global market levels.   Holds a Bachelor’s Degree in Marketing from FAAP, an MBA from FGV, an executive education extensions in Branding from NYU, Design Thinking from Harvard Business School, Behavioral Economics from ESPM and Digital Marketing Strategies: Data, Automation, AI & Analytics from Kellogg Northwestern.