Foto Artur Mascarenhas

Artur Mascarenhas

Bachelor degree in Economics at FEA-USP, follows closely all advances in Behavioral Economics subjects since 2010, when he first got a Dan Ariely book in his hands and came across a whole universe of new possibilities in his study área. Pursuing a MSc degree in Business and Administration with emphasis on Decision-Making at FEA-USP and a MBA in Behavioral Economics at ESPM, has 20 years of experience in franchising and entrepreneurship.