Black Friday: por que alguns perdem o controle nas compras e outros não? - InBehaviorLab - Economia Comportamental

INBEHAVIOR LAB

Black Friday: por que alguns perdem o controle nas compras e outros não?

Publicado em 10/04/2021

“É comum as pessoas comprarem para preencher algo, seja aliviar alguma angústia, ansiedade, por mérito pessoal ou para se sentir pertencente a um grupo, por exemplo. Comprar passa a ser uma das poucas coisas que elas têm poder de decisão nas suas mãos, e vem a compulsão”, diz Flávia Ávila, economista comportamental e fundadora da InBehavior Lab.

Saiba mais sobre a perspectiva da Economia Comportamental na Black Friday!

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